The story of what’s happened to Sears is interesting, perhaps not that unusual. The recent article in Fortune caught my eye because of Jim Collins, author of “From Good to Great”, and a lesser known “How the Mighty Fall” which applies here. Lately, it seems that these huge, untouchable brands….Kraft, Wells Fargo, GE are all examples of the once mighty. Most of the time what goes wrong is outside your pay grade…but some things are within your scope, no matter what your role is….
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